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[|Expedia.com]

Expedia is a travel related website that internet users can p lan their trip, buy airline tickets, read reviews and reserve a hotel. Moreover, users can find deals on vacations, rental cars and cruises. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.

__Low-level items (spelling, fonts, colors, layouts, etc.):__
First of all, the layouts of the website is well organized. Mostly used features of the site is the first thing users will see when the page loaded up, and It is emphasized in big blue frame. All member related links such as sign in, my account are placed on top of the page. However, there is a little space between each section in the page and the layout in each section are different which make the page look complex. The background color of the page is white while the font colors are mostly blue and light blue which make users feel relaxed and comfortable to read. Main menu is highlighted in yellow which make them stand out. Font style is not the same for each section; some make users feel fun. Words that are used are informal and mostly are for advertisement. The site is also decorated with family vacation picture to help users get into vacation mood.

__Middle-level aspects (consistency, error handling, writing style, menu design, etc.):__
The site put navigation menu on top. When users click on the menu, the main layout is still there, but the layouts in the content are quite different depending on what feature users want to use. For example, if users click on flight in the menu, the page will show text field for users to input departure city, destination. If users click on activities on the menu, the page will show radio button for users to select the city. The website has a good error handling; if users inputs invalid destinations or cities that are not existed, the page will show error message and instruction in red frame. Most used features for travel are consistent; the search function such as flight, car, hotel search are on the left while the result will be in the middle of the page. When users is going to books a hotel rooms, buy tickets, the page will also ask for confirmation to prevent any mistakes users may make. The writing style is mostly using a lot of short phase which are for advertisement.

__High-level concepts (information architecture, navigation, audience appeal, privacy protection, credibility, etc.):__
The overall navigation system on the is pretty convenient, but users will always be distracted by advertisement on the pages. Some information that users are unlikely to interest are put in small text at the bottom of the page, which is good. However, language changer is also at the bottom too. It should be moved to the top so users can easily change the language. The site use a lot of vacation, beautiful places pictures to capture users' attention. The prices are also put in big bold letters in purpose of advertisement. The page look stylish and creditable. For privacy protection, the site provide user system so that they can log on to their account and save information they need. Expedia.com is under Expedia, Inc. which is the largest online travel company in the world, with an extensive brand portfolio that includes more than 90 localized Expedia.com®- and Hotels.com®-branded sites. Therefore, Expedia.com is a trustworthy website.