Cheapoair

**Aleksandr Litvak**

 * Site:** [|www.cheapoair.com]

The site is way too cluttered with information, it seems to be greatly hindering the overall aesthetic view of the site and in turn may cause some users to just not use this site as it may lack the professional touch. This is a fairly unheard of site so i do not expect many people to be actually using it, however it does offer all the basics like account creation for multiple flights and data on car rentals. Navigating is fairly straight forward with a main header making navigation easy for the user. I think this site does well with Sheiderman's 6th rule since if allows the user to view lots of data but only book the necessary trip when the user has filled out his/her information and clicked "book it".
 * High-Level Concepts** (information architecture, navigation, audience appeal, privacy protection, credibility, etc.)

The site seems to keeps the overall check avaliability section the same for flights, hotels, and cars allowing for a similar user interaction between all three possible bookings. This is a great way to stay consistent throughout the site. By implementing this consistency the user's short or long term memory is used to help them create another booking instead of having to figure out how the new search function works. The menu design is horrible because the user is bombarded with information about flights, airfare specials, and advertisements all on one page. Writing style is very straight forward, nothing too complex or difficult to understand. The interface caters to the user by making them not feel inferior in anyway. After testing a few things i can safely say there are no serious problems for error handling because the interface informs the user is a specific action can be done. However, i do not know if the same can can be said if a user accidently clicks "book it". Will they be able to undo the action or have to call in and take to a representative? This is something i was not willing to experiment with
 * Middle-Level Aspects** (consistency, error handling, writing style, menu design, etc.)

Spelling seems to be pretty good since most words are not that long nor are they complicated. Each header section has its own big orange search button which attracts the users eye so when they get on this site they immediately know where to go to search for a flight/hotel/car. Most of the text below the main search section is very small even know these are the section advertising the "cheap flights" or "vacation packages". A little ironic in my opinion. The interface could have used some better background color other than white; this makes the overall page seem unprofessional and something that was put together in a hurry. The colors that were primarily used were red, black, and blue. Red was usually used for prices and exciting new deals, which is the best color to sever as an attention grabber. Blue and black is used mainly for information purposes like flight data. Good color and font, crappy layout
 * Low-Level Items** (spelling, fonts, colors, layouts, etc.)