Avis.com

Patrick Asare

Avis.com homepage. Easy to navigate and all of the important information is upfront.

__**Low-Level Concepts**__ The use of low level items on this site range from bad to good. The font formatting that the website uses is consistent from page to page; with important information being marked with bold, while special deals are marked with larger print. However the lesser information is colored light grey and can be difficult to read. The spelling and grammar on this site have been thoroughly checked and I could not find any grammatical errors. The coloring scheme of grey, red and white is attractive and helps to reinforce the concept of red = Avis. I am of the belief that people will be more willing to spend time on a site that is aesthetically pleasing to them, and Avis succeeds in that regard.

The layout of the pay has been given considerable time and effort. All of the account related services can be found at the top right of the page. Directly below this is the reservation box for quick reservations, no need to go digging through the site to rent a car. Below that box is a box containing Avis travel deals. The placement of that box below the reservation box has its good and its bad. It fits the theme of the site and complements the layout well, it also contains a decent amount of deals. However I feel that people will not see the deals until they have already filled out the reservation box. Some might not even see the deals at all if they are in a rush. Below the deals box is statement that says all of their vehicles are smoke free. I feel that this statement should be higher on the site and in larger type. Below that are all of the technical things related to the company, and at the very bottom right is a feedback button.

All in all the pay is quite simple to navigate and does not require too much intuition to get what you want. All elements on this site are consistent with the page before it. Things are located in the same place on multiple pages. Avis.com also has shortcuts for frequent users. The website offers feedback for every action taken. For example when typing an airport into the pickup location you are offered an auto-complete version after typing a few characters.

__**Mid-Level Concepts**__ Error handling on this site is a bit painful in some regards. You can only see what information was incorrect after you click the submit button. The page lets you know what was incorrect via a text box at the top left of the page with bullet points stating all of the boxes that you filled in wrong. However to the right of this box the site offers suggestions for what you might have been looking for, and below that is a box with telephone numbers in case you need more assistance. The words on the site are minimal but clear, no wasted space or words. The design of the website is minimalistic and easy to read. Simple and informative. Reversal of actions is quite simple on this site and all information can be modified at anytime.

__**High-Level Concepts**__ In order to protect the users privacy the website automatically clears out information if the page is left idle for an extended period of time. Navigation of the site is fluid and intuitive. All similar functions are located in similar places and the important buttons are large and colorful. The site is credibly and states it credentials at the bottom right. This system is designed in such a way to make the user the initiator, and allows users to have a sense that they are in charge.